---
title: About MMP Scorecard: Sources and Corrections
description: What MMP Scorecard covers, where its vendor facts come from, how marks are checked, and how to send a correction with a link to the vendor's own page.
url: https://mmpscorecard.com/about/
---

[Scorecard](https://mmpscorecard.com/) / About

# About MMP Scorecard

What the site does, where its facts come from and how to correct them.

**Short answer**

MMP Scorecard marks nine MMPs on 17 requirements from their own published pages, applies the weights you choose and builds the RFP questions to send them. Facts were last checked on 2 Nov 2026.

## What is MMP Scorecard?

MMP Scorecard turns an MMP evaluation into a weighted checklist. You choose what matters, every vendor is marked against its own published facts, and you leave with a shortlist and the questions to send.

### What it covers

Nine mobile measurement partners (Adjust, Airbridge, AppMetrica, AppsFlyer, Branch, Kochava, Linkrunner, Singular and Tenjin) on 17 requirements in six areas. Vendors are always listed alphabetically, and no vendor is ranked until you set your own weights.

### Where the facts come from

Vendor pricing pages, help centres, docs and trust centres, last checked 2 Nov 2026. Anything a vendor does not publish is marked with a question mark, never guessed. See the [scoring method](https://mmpscorecard.com/scoring-method/) for how marks become scores.

### Privacy

The scorecard runs in your browser. Your weights, volume and question list are not sent anywhere. The site counts page views without cookies.

## Corrections

Spotted a change? Email [hello@mmpscorecard.com](mailto:hello@mmpscorecard.com) with a link to the vendor page.

## Questions

**Who is MMP Scorecard for?**

Heads of growth, marketing analysts and procurement teams running a formal evaluation of mobile measurement partners, and agencies helping a client choose one.

**How do I report a mistake?**

Email hello@mmpscorecard.com with a link to the vendor page that shows the change. Marks are corrected against the vendor's own pages.

**What is an MMP scorecard?**

An MMP scorecard is a weighted list of requirements used to compare mobile measurement partners. Each vendor is marked yes, partly, no or not published on each requirement from its own published facts, and the weights decide the final score.

**What questions should I ask MMP vendors in an RFP?**

Ask about the all-in cost at your volume, which plan each feature sits on, raw data exports, SKAN 4 support, deferred deep linking, seats, security certifications and support response times. The MMP RFP template on this site has the full list, free to copy.

**What does Not published mean on this site?**

It means the vendor's own pricing page, docs or trust centre did not state the fact when it was checked. It is not a no: the scorecard shows it as a question mark and adds it to your RFP questions.