---
title: MMP Scorecard: Weighted MMP Comparison and RFP
description: Weight your own requirements and score nine MMPs on published facts: pricing, SKAN, deep linking, exports, seats and more. Download the RFP questions free.
url: https://mmpscorecard.com/
---

# Score MMPs on *your* requirements

A weighted scorecard for nine mobile measurement partners, marked from each vendor's own pricing pages and docs (checked 2 Nov 2026), plus the RFP questions to send them.

**Short answer**

Pick the requirements that matter to you, weight each from 0 to 3, and the scorecard marks nine MMPs against their published facts: a tick for yes, half for partly, a cross for no and a question mark where the vendor does not publish it. It then builds the RFP questions for exactly those requirements, ready to copy or download.

## Which MMP fits your requirements?

Set a weight for each requirement. The shortlist re-marks every vendor as you go, and the question list on the right grows with it.

> Interactive tool (mmp scorecard): runs in the browser at https://mmpscorecard.com/#scorecard. Its text content follows.

**Weights:** 0 skip 1 nice to have 2 important 3 must have

### [Pricing and cost](https://mmpscorecard.com/criteria/pricing/)

**Published pricing** Per-install or plan prices are on the vendor's public pricing page.

Weight for Published pricing

**Free plan** A free plan with no time limit, not just a trial.

Weight for Free plan

**Low price at your volume** List price at your monthly installs is the lowest, or close to it, among vendors that publish a price.

Weight for Low price at your volume

**Fraud protection included** Fraud detection is included on every plan rather than sold as an add-on.

Weight for Fraud protection included

### [Privacy, SKAN and compliance](https://mmpscorecard.com/criteria/privacy-and-skan/)

**SKAN 4 support** SKAdNetwork 4 is documented, including coarse values and multiple postbacks.

Weight for SKAN 4 support

**Enterprise compliance** Both SOC 2 Type 2 and ISO 27001 are stated by the vendor.

Weight for Enterprise compliance

**Self-hosted option** A self-hosted or bring-your-own-cloud deployment is offered.

Weight for Self-hosted option

### [Deep linking and channels](https://mmpscorecard.com/criteria/deep-linking-and-channels/)

**Deferred deep linking** Deferred deep links (routing a new user to in-app content after install) on the entry plan.

Weight for Deferred deep linking

**Web-to-app attribution** Web visits and web campaigns can be attributed to app installs on standard plans.

Weight for Web-to-app attribution

**CTV attribution** Connected TV campaigns can be measured on standard plans.

Weight for CTV attribution

### [Data, exports and integrations](https://mmpscorecard.com/criteria/data-and-exports/)

**Unrestricted data exports** Raw, user-level data exports are available on every plan.

Weight for Unrestricted data exports

**Warehouse delivery** Scheduled delivery to named warehouses or cloud storage (BigQuery, Snowflake, S3 and similar) on standard plans.

Weight for Warehouse delivery

**Large partner ecosystem** The vendor publishes a partner or ad network count of 1,000 or more, or says it integrates with thousands.

Weight for Large partner ecosystem

### [Agencies and teams](https://mmpscorecard.com/criteria/agencies-and-teams/)

**Unlimited seats** No limit on dashboard users is stated by the vendor.

Weight for Unlimited seats

**Agency multi-client access** One agency login covers several client apps, with permissions the client controls.

Weight for Agency multi-client access

### [Support and region](https://mmpscorecard.com/criteria/support-and-region/)

**India support** An office or support team in India is documented.

Weight for India support

**Long market track record** Founded ten or more years ago.

Weight for Long market track record

Runs in your browser; nothing you choose is sent anywhere. Every weight starts at 0 so no vendor is ranked until you choose.

**Marked shortlist** Nothing weighted yet

1. Give at least one requirement a weight of 1, 2 or 3 and every MMP is marked against it here.

**Your RFP questions**

## How does each MMP mark on every requirement?

Yes Partly No Not published

| Requirement | [Adjust](https://mmpscorecard.com/vendors/adjust/) | [Airbridge](https://mmpscorecard.com/vendors/airbridge/) | [AppMetrica](https://mmpscorecard.com/vendors/appmetrica/) | [AppsFlyer](https://mmpscorecard.com/vendors/appsflyer/) | [Branch](https://mmpscorecard.com/vendors/branch/) | [Kochava](https://mmpscorecard.com/vendors/kochava/) | [Linkrunner](https://mmpscorecard.com/vendors/linkrunner/) | [Singular](https://mmpscorecard.com/vendors/singular/) | [Tenjin](https://mmpscorecard.com/vendors/tenjin/) |
|---|---|---|---|---|---|---|---|---|---|
| Published pricing | No | Yes | Partly | Partly | No | Yes | Yes | Yes | Yes |
| Free plan | Partly | No | Yes | Partly | No | Yes | Yes | Yes | Yes |
| Fraud protection included | No | Partly | No | Partly | Partly | Yes | Yes | Yes | Yes |
| SKAN 4 support | Yes | Partly | Partly | Yes | Yes | Yes | Yes | Yes | Partly |
| Enterprise compliance | Partly | Yes | Partly | Yes | Yes | Partly | Yes | Yes | Yes |
| Self-hosted option | Not published | Not published | Not published | Not published | Not published | Not published | Yes | Not published | Not published |
| Deferred deep linking | Yes | Yes | Not published | Partly | Yes | Partly | Yes | Partly | Yes |
| Web-to-app attribution | Partly | Yes | Partly | Partly | Yes | Partly | Yes | Yes | Yes |
| CTV attribution | Yes | Yes | Yes | Yes | Partly | Yes | Yes | Yes | Not published |
| Unrestricted data exports | Yes | Partly | Yes | Partly | Not published | Partly | Yes | Partly | Yes |
| Warehouse delivery | Yes | Partly | Partly | Partly | Partly | Partly | Partly | Partly | Yes |
| Large partner ecosystem | Yes | Partly | Not published | Yes | Not published | Yes | No | Yes | Yes |
| Unlimited seats | Yes | Not published | Not published | Not published | Not published | Not published | Yes | Not published | Yes |
| Agency multi-client access | Yes | Partly | Not published | Yes | Partly | Partly | Yes | Partly | Partly |
| India support | Yes | Not published | Not published | Yes | Yes | Not published | Yes | Not published | Not published |
| Long market track record | Yes | Yes | Not published | Yes | Yes | Yes | No | Yes | Yes |

Vendors A to Z. Price at your volume depends on your own number, so it is scored in the tool above. Each mark is sourced on the [criteria pages](https://mmpscorecard.com/criteria/) and the vendor scorecards.

## What should you ask MMP vendors in an RFP?

Send every shortlisted vendor the same written questions and ask for a link to the page that confirms each answer. The scorecard above builds a list for the requirements you weighted; the full bank, grouped by area, is on the [MMP RFP template](https://mmpscorecard.com/mmp-rfp-template/) page, free to copy.

- What is the all-in monthly cost at our current volume and at twice that volume?
- Can we export raw, user-level install and event data by CSV, API and webhook on the plan you are quoting?
- Do you support SKAN 4 (three postbacks, coarse values, lockWindow) and AdAttributionKit today?
- Are deferred deep links included on the plan you are quoting, or sold as a separate deep-linking product?
- Share your current SOC 2 Type 2 report and ISO 27001 certificate, with their validity dates.

## What does each requirement mean?

- [**Pricing and cost** Published pricing, free plan, low price at your volume, fraud protection included. What the MMP costs at your volume, whether you can start free, and which features cost extra.](https://mmpscorecard.com/criteria/pricing/)
- [**Privacy, SKAN and compliance** SKAN 4 support, enterprise compliance, self-hosted option. iOS measurement under SKAN, security certifications and where your raw data lives.](https://mmpscorecard.com/criteria/privacy-and-skan/)
- [**Deep linking and channels** Deferred deep linking, web-to-app attribution, ctv attribution. Deferred deep links, web-to-app journeys and connected TV.](https://mmpscorecard.com/criteria/deep-linking-and-channels/)
- [**Data, exports and integrations** Unrestricted data exports, warehouse delivery, large partner ecosystem. Getting raw data out, into your warehouse, and how many partners the MMP already talks to.](https://mmpscorecard.com/criteria/data-and-exports/)
- [**Agencies and teams** Unlimited seats, agency multi-client access. Seats for the whole team and access for the agencies that run your campaigns.](https://mmpscorecard.com/criteria/agencies-and-teams/)
- [**Support and region** India support, long market track record. A team in your region and how long the vendor has been in the market.](https://mmpscorecard.com/criteria/support-and-region/)

## Questions buyers ask

**How do I choose an MMP?**

List your requirements, weight each from 0 (skip) to 3 (must have), and score every vendor on its published facts. Then send the same written questions to your top three and run a short test integration before you sign.

**What questions should I ask MMP vendors in an RFP?**

Ask about the all-in cost at your volume, which plan each feature sits on, raw data exports, SKAN 4 support, deferred deep linking, seats, security certifications and support response times. The MMP RFP template on this site has the full list, free to copy.

**Which MMP has the most integrations?**

Among the nine here, AppsFlyer publishes the largest partner count, "+10,000 partners" across all partner types. Singular lists 1,200+ sources and Tenjin 1,000+ ad networks for spend reporting, while Adjust and Kochava say they integrate with thousands.

**Which MMPs include deferred deep linking on the entry plan?**

Linkrunner (every plan, including Free), Adjust, Airbridge (Core) and Tenjin. AppsFlyer includes it from its paid Standard deep-linking tier; Singular and Kochava include deep linking on every plan without spelling out deferred links.

**What is an MMP scorecard?**

An MMP scorecard is a weighted list of requirements used to compare mobile measurement partners. Each vendor is marked yes, partly, no or not published on each requirement from its own published facts, and the weights decide the final score.

**What does Not published mean on this site?**

It means the vendor's own pricing page, docs or trust centre did not state the fact when it was checked. It is not a no: the scorecard shows it as a question mark and adds it to your RFP questions.