MMP RFP template (mmpscorecard.com) Ask every vendor the same questions and get the answers in writing. PRICING AND COST: PUBLISHED PRICING 1. Send your full rate card for our expected monthly volume, including every tier above it. 2. Is the rate graduated (each tier billed separately) or volume-based (one rate for the whole month)? 3. Which events count as billable: attributed installs only, organic installs, re-attributions or re-engagements? PRICING AND COST: FREE PLAN 4. What does the free plan include, and does it expire after a period or a number of installs? 5. Which features switch off when we move from the free plan to a paid one, or when the free allowance runs out? PRICING AND COST: LOW PRICE AT YOUR VOLUME 6. What is the all-in monthly cost at our current volume and at twice that volume? 7. Is there a minimum annual commitment, prepayment or platform fee on top of the per-install rate? 8. Are price changes locked for the contract term, and how much notice do you give before a change? PRICING AND COST: FRAUD PROTECTION INCLUDED 9. Which fraud types do you detect (click spam, click injection, SDK spoofing, device farms), and on which plan? 10. Are installs flagged as fraud excluded from our bill and withheld from ad network postbacks? PRIVACY, SKAN AND COMPLIANCE: SKAN 4 SUPPORT 11. Do you support SKAN 4 (three postbacks, coarse values, lockWindow) and AdAttributionKit today? 12. How is the conversion value schema set up and changed, and can ad networks read it? 13. Which plan includes SKAN reporting? PRIVACY, SKAN AND COMPLIANCE: ENTERPRISE COMPLIANCE 14. Share your current SOC 2 Type 2 report and ISO 27001 certificate, with their validity dates. 15. Where is our data stored and processed, and which sub-processors handle it? 16. How do you handle consent signals, deletion requests and PII hashing? PRIVACY, SKAN AND COMPLIANCE: SELF-HOSTED OPTION 17. Can raw events and personal data stay inside our own cloud account? On which plan, and at what cost? 18. Which cloud providers do you support for a self-hosted or BYOC deployment? DEEP LINKING AND CHANNELS: DEFERRED DEEP LINKING 19. Are deferred deep links included on the plan you are quoting, or sold as a separate deep-linking product? 20. Do your links support custom branded domains, Universal Links and Android App Links? 21. How do links behave inside in-app browsers such as Instagram and Facebook? DEEP LINKING AND CHANNELS: WEB-TO-APP ATTRIBUTION 22. How do you attribute an install that started on our mobile website (web SDK, smart banner or link)? 23. Is web-to-app measurement included or a paid add-on? DEEP LINKING AND CHANNELS: CTV ATTRIBUTION 24. Which CTV platforms and ad partners can you measure, and is the match deterministic or modelled? 25. Is CTV attribution included in the plan you are quoting? DATA, EXPORTS AND INTEGRATIONS: UNRESTRICTED DATA EXPORTS 26. Can we export raw, user-level install and event data by CSV, API and webhook on the plan you are quoting? 27. Are there fees, row limits or rate limits on exports or API calls? 28. Who owns the data, and can we take all of it with us if we leave? DATA, EXPORTS AND INTEGRATIONS: WAREHOUSE DELIVERY 29. Which warehouses and cloud storage destinations do you deliver to, and how often? 30. Is warehouse delivery included or a paid add-on, and from which plan? DATA, EXPORTS AND INTEGRATIONS: LARGE PARTNER ECOSYSTEM 31. Send your list of integrated ad networks and confirm cost, click and postback support for each network we use. 32. How quickly can you add a new ad network or affiliate partner, and who does the work? AGENCIES AND TEAMS: UNLIMITED SEATS 33. How many dashboard users does the plan include, and what does each extra seat cost? 34. Can we set roles and permissions per user, and is SSO included? AGENCIES AND TEAMS: AGENCY MULTI-CLIENT ACCESS 35. How does an agency get access to our account, and what can we restrict (cost, revenue, exports)? 36. Are campaigns an agency builds credited to that agency in reports? 37. Does agency access cost extra, and who pays for it? SUPPORT AND REGION: INDIA SUPPORT 38. Where is the team that will support us based, and in which hours and channels do they respond? 39. What response times do you commit to on our plan, in writing? SUPPORT AND REGION: LONG MARKET TRACK RECORD 40. How many years have you operated, and how many apps of our size and category use you today? 41. Share two references from customers in our category we can speak to. GENERAL: COMMERCIALS AND CONTRACT 42. What is the minimum contract length, and can we pay monthly in arrears rather than annually in advance? 43. What happens to our bill if our install volume drops or spikes for a month? 44. What are the exit terms, and how long do we keep access to our data after the contract ends? GENERAL: IMPLEMENTATION 45. Which SDKs do you support for our stack (iOS, Android, React Native, Flutter, Unity, Expo, web)? 46. How long does a typical integration take, and who on your side helps with it? 47. How do we test attribution end to end before going live? GENERAL: MIGRATION 48. How do you handle a move from our current MMP without losing attribution for existing users? 49. Can we run both MMPs side by side during the switch, and for how long?