Data, exports and integrations
How to score an MMP on data: raw exports on every plan, delivery to BigQuery, Snowflake or S3, and how many ad networks and partners it already integrates.
Check that raw, user-level data can be exported on your plan without fees, whether the vendor delivers to your warehouse on schedule, and whether it already integrates every ad network you buy from. Large vendors usually win on partner count.
What does data access mean for an MMP?
Data access is how much of your attribution data you can take out of the MMP, in what detail, how often and at what cost.
Raw data export: a user-level or event-level file or API feed (one row per install or event), as opposed to the aggregated reports in the dashboard. Analysts need it to join attribution with revenue and product data.
Are raw exports on every plan?
Some vendors keep raw data for paid or top plans.
- Every plan: Linkrunner (CSV, API and webhooks, no export fees), Adjust, Tenjin and AppMetrica (Logs API).
- Partly: AppsFlyer (paid plans only; removed from Zero on 15 Sep 2026), Singular (device-level exports included, no-code ETL paid), Kochava (Enterprise only) and Airbridge (Growth only).
- Not published: Branch.
Can the MMP deliver to your warehouse?
Scheduled delivery to BigQuery, Snowflake, Redshift or cloud storage saves building and maintaining your own export jobs.
- Yes: Adjust (hourly uploads to S3, Google Cloud Storage or Azure) and Tenjin (DataVault and exports to BigQuery or Snowflake).
- Partly: AppsFlyer (Data Locker, premium plans or add-on), Singular (no-code ETL is a paid add-on), Airbridge (Growth only), Branch (scheduled exports as a paid add-on), Kochava (custom ETL on Enterprise), AppMetrica (Logs API; its cloud export may be closed to new users) and Linkrunner (BigQuery, Redshift or Snowflake delivery set up on request, listed with Enterprise).
How big is the partner ecosystem?
An MMP has to pass installs and events back to each ad network as a postback. If your network is not integrated, you lose optimisation signals. This is an area where the long-standing vendors win:
- Published counts of 1,000 or more, or "thousands": AppsFlyer ("+10,000 partners"), Singular ("1,200+" sources), Tenjin ("1000+" ad networks for spend reporting), Adjust and Kochava ("thousands").
- Partly: Airbridge ("330+ ad networks" on Growth).
- Smaller published list: Linkrunner names ten ad networks, including Meta, Google, TikTok, Apple Search Ads and ChatGPT Ads, plus a partner programme for networks and affiliates.
- Not published: Branch and AppMetrica.
These counts are not like for like: some include every partner type, others only cost sources. Check your own network list rather than the headline number. If you run on free plans, our sister site compares which features each free MMP plan keeps, raw data included.
How do the nine MMPs mark on data, exports and integrations?
Vendors A to Z, from each vendor's own pages, checked 2 Nov 2026.
✓Yes ½Partly ✗No ?Not published
| Requirement |  Adjust |  Airbridge |  AppMetrica |  AppsFlyer |  Branch |  Kochava |  Linkrunner |  Singular |  Tenjin |
|---|---|---|---|---|---|---|---|---|---|
| Unrestricted data exports | ✓YesYes source | ½PartlyGrowth plan only source | ✓YesYes (Logs API) source | ½PartlyNo (paid plans only) source | ?Not publishedNot published source | ½PartlyNo (Enterprise only) source | ✓YesYes source | ½PartlyPartly (ETL is paid) source | ✓YesYes source |
| Warehouse delivery | ✓YesHourly raw data uploads to S3, Google Cloud Storage or Azure Blob source | ½PartlyS3, BigQuery and Snowflake on the Growth plan only source | ½PartlyLogs API; cloud export to Yandex ClickHouse may be closed to new users source | ½PartlyData Locker to S3, GCS, Azure, BigQuery or Snowflake; premium plans or add-on source | ½PartlyScheduled log exports to your cloud as a paid add-on; no warehouse named source | ½PartlyCustom ETL and raw data query on Enterprise; no warehouse named source | ½PartlyBigQuery, Redshift or Snowflake delivery set up on request (listed with Enterprise) source | ½PartlyBigQuery, Snowflake, Redshift, S3 and more; no-code ETL is a paid add-on source | ✓YesDataVault warehouse and raw export to BigQuery or Snowflake, all plans source |
| Large partner ecosystem | ✓Yes"Thousands of partners" (no count published) source | ½Partly"330+ ad networks" on the Growth plan; 2 integrations on Core source | ?Not publishedNo partner count published source | ✓Yes"+10,000 partners" in its marketplace (all partner types) source | ?Not publishedNo partner count published source | ✓Yes"Thousands of media partners" (no count published) source | ✗NoTen named ad networks (Meta, Google, TikTok, Apple Search Ads, ChatGPT Ads and others) plus a partner programme for networks and affiliates source | ✓Yes"1,200+" cost and data sources source | ✓Yes"1000+ Ad Networks" for ad spend reporting source |
What should you ask vendors?
Unrestricted data exports
- Can we export raw, user-level install and event data by CSV, API and webhook on the plan you are quoting?
- Are there fees, row limits or rate limits on exports or API calls?
- Who owns the data, and can we take all of it with us if we leave?
Warehouse delivery
- Which warehouses and cloud storage destinations do you deliver to, and how often?
- Is warehouse delivery included or a paid add-on, and from which plan?
Large partner ecosystem
- Send your list of integrated ad networks and confirm cost, click and postback support for each network we use.
- How quickly can you add a new ad network or affiliate partner, and who does the work?
The full RFP template has every question in one list.
Questions
Why do raw data exports matter?
Dashboards answer the questions the vendor designed them for. Raw data lets your analysts join attribution with revenue, retention and product events, and lets you keep your history if you switch MMP.
Does a bigger partner list mean better attribution?
Not on its own. What matters is whether the networks you actually buy from are integrated for cost, clicks and postbacks. A list of thousands helps most when you run many smaller networks.
Who owns the data in an MMP?
Ask the vendor to confirm in the contract that you own your data and can export all of it, including after the contract ends.
What is an MMP scorecard?
An MMP scorecard is a weighted list of requirements used to compare mobile measurement partners. Each vendor is marked yes, partly, no or not published on each requirement from its own published facts, and the weights decide the final score.
What questions should I ask MMP vendors in an RFP?
Ask about the all-in cost at your volume, which plan each feature sits on, raw data exports, SKAN 4 support, deferred deep linking, seats, security certifications and support response times. The MMP RFP template on this site has the full list, free to copy.
What does Not published mean on this site?
It means the vendor's own pricing page, docs or trust centre did not state the fact when it was checked. It is not a no: the scorecard shows it as a question mark and adds it to your RFP questions.
Other criteria
- Pricing and costPublished pricing, free plan, low price at your volume, fraud protection included. What the MMP costs at your volume, whether you can start free, and which features cost extra.
- Privacy, SKAN and complianceSKAN 4 support, enterprise compliance, self-hosted option. iOS measurement under SKAN, security certifications and where your raw data lives.
- Deep linking and channelsDeferred deep linking, web-to-app attribution, ctv attribution. Deferred deep links, web-to-app journeys and connected TV.
- Agencies and teamsUnlimited seats, agency multi-client access. Seats for the whole team and access for the agencies that run your campaigns.
- Support and regionIndia support, long market track record. A team in your region and how long the vendor has been in the market.