MMP Scorecard
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Branch scorecard

Every requirement on the scorecard, marked for Branch (California, founded 2014) with the detail and source.

Short answer

Branch is marked yes on 6, partly on 4, no on 2 and not published on 4 of 16 requirements, from its own pages. No published prices, and the entry Basics tier is a trial limited to 3 ad partners.

How does Branch mark on each requirement?

Checked 2 Nov 2026.

Yes Partly No Not published

RequirementMarkDetail
Published pricingNoNo prices published (No public prices) source
Free planNoTrial only source
Fraud protection includedPartlyEssentials plan and up source
SKAN 4 supportYesSKAN 4 supported once the Ads product is enabled source
Enterprise complianceYesSOC 2 Type II and ISO 27001 in its trust centre source
Self-hosted optionNot publishedNot published (hosted on AWS) source
Deferred deep linkingYesDeferred deep linking is its core product; plan availability not published source
Web-to-app attributionYesWeb SDK and Journeys web-to-app banners source
CTV attributionPartlyCTV and OTT on Enterprise only source
Unrestricted data exportsNot publishedNot published source
Warehouse deliveryPartlyScheduled log exports to your cloud as a paid add-on; no warehouse named source
Large partner ecosystemNot publishedNo partner count published source
Unlimited seatsNot publishedNot published
Agency multi-client accessPartlyAgency view with its own Agency Admin and Team Member users; one login across clients not documented source
India supportYesYes, Bengaluru office
Long market track recordYesFounded 2014

What does Branch cost at common volumes?

Monthly volumeList price a month
10k installsQuote only
50k installsQuote only
100k installsQuote only
500k installsQuote only

From the published rate card (No public prices), before free allowances or discounts. source

What should you ask Branch in an RFP?

  • Fraud protection included: Which fraud types do you detect (click spam, click injection, SDK spoofing, device farms), and on which plan?
  • Self-hosted option: Can raw events and personal data stay inside our own cloud account? On which plan, and at what cost?
  • CTV attribution: Which CTV platforms and ad partners can you measure, and is the match deterministic or modelled?
  • Unrestricted data exports: Can we export raw, user-level install and event data by CSV, API and webhook on the plan you are quoting?
  • Warehouse delivery: Which warehouses and cloud storage destinations do you deliver to, and how often?
  • Large partner ecosystem: Send your list of integrated ad networks and confirm cost, click and postback support for each network we use.
  • Unlimited seats: How many dashboard users does the plan include, and what does each extra seat cost?
  • Agency multi-client access: How does an agency get access to our account, and what can we restrict (cost, revenue, exports)?

Questions for every requirement marked partly or not published. The RFP template has the rest.

Questions

Does Branch publish its pricing?

No. No prices published (No public prices). Its free offer: Trial only.

Does Branch include deferred deep linking?

Yes: Deferred deep linking is its core product; plan availability not published.

Can you export raw data from Branch?

Not published: Not published. Warehouse delivery: Scheduled log exports to your cloud as a paid add-on; no warehouse named.

Does Branch support SKAN 4?

Yes: SKAN 4 supported once the Ads product is enabled.

What is an MMP scorecard?

An MMP scorecard is a weighted list of requirements used to compare mobile measurement partners. Each vendor is marked yes, partly, no or not published on each requirement from its own published facts, and the weights decide the final score.

What questions should I ask MMP vendors in an RFP?

Ask about the all-in cost at your volume, which plan each feature sits on, raw data exports, SKAN 4 support, deferred deep linking, seats, security certifications and support response times. The MMP RFP template on this site has the full list, free to copy.

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