MMP Scorecard
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AppsFlyer scorecard

Every requirement on the scorecard, marked for AppsFlyer (San Francisco, founded 2011) with the detail and source.

Short answer

AppsFlyer is marked yes on 7, partly on 7, no on 0 and not published on 2 of 16 requirements, from its own pages. Since 15 Sep 2026 the free Zero plan has no deferred deep linking, branded domains or raw data exports.

How does AppsFlyer mark on each requirement?

Checked 2 Nov 2026.

Yes Partly No Not published

RequirementMarkDetail
Published pricingPartly$0.07 per conversion (Growth) source
Free planPartly12k conversions, first year only source
Fraud protection includedPartlyAdvanced fraud is paid source
SKAN 4 supportYesSKAN 4 supported; SKAN Conversion Studio source
Enterprise complianceYesISO 27001:2022 certificate; SOC 2 Type II stated source
Self-hosted optionNot publishedNot published
Deferred deep linkingPartlyFrom the paid Standard deep-linking tier; not on Zero since 15 Sep 2026 source
Web-to-app attributionPartlySmart Banners and Smart Script on eligible paid plans only source
CTV attributionYesCTV and TV-to-mobile attribution source
Unrestricted data exportsPartlyNo (paid plans only) source
Warehouse deliveryPartlyData Locker to S3, GCS, Azure, BigQuery or Snowflake; premium plans or add-on source
Large partner ecosystemYes"+10,000 partners" in its marketplace (all partner types) source
Unlimited seatsNot publishedNot published
Agency multi-client accessYesOne agency account holds every app that grants permission source
India supportYesYes, Bengaluru office
Long market track recordYesFounded 2011

What does AppsFlyer cost at common volumes?

Monthly volumeList price a month
10k installs$700
50k installs$3,500
100k installs$7,000
500k installs$35k

From the published rate card ($0.07 per conversion (Growth)), before free allowances or discounts. source

What should you ask AppsFlyer in an RFP?

  • Published pricing: Send your full rate card for our expected monthly volume, including every tier above it.
  • Free plan: What does the free plan include, and does it expire after a period or a number of installs?
  • Fraud protection included: Which fraud types do you detect (click spam, click injection, SDK spoofing, device farms), and on which plan?
  • Self-hosted option: Can raw events and personal data stay inside our own cloud account? On which plan, and at what cost?
  • Deferred deep linking: Are deferred deep links included on the plan you are quoting, or sold as a separate deep-linking product?
  • Web-to-app attribution: How do you attribute an install that started on our mobile website (web SDK, smart banner or link)?
  • Unrestricted data exports: Can we export raw, user-level install and event data by CSV, API and webhook on the plan you are quoting?
  • Warehouse delivery: Which warehouses and cloud storage destinations do you deliver to, and how often?
  • Unlimited seats: How many dashboard users does the plan include, and what does each extra seat cost?

Questions for every requirement marked partly or not published. The RFP template has the rest.

Questions

Does AppsFlyer publish its pricing?

Partly. $0.07 per conversion (Growth). Its free offer: 12k conversions, first year only.

Does AppsFlyer include deferred deep linking?

Partly: From the paid Standard deep-linking tier; not on Zero since 15 Sep 2026.

Can you export raw data from AppsFlyer?

Partly: No (paid plans only). Warehouse delivery: Data Locker to S3, GCS, Azure, BigQuery or Snowflake; premium plans or add-on.

Does AppsFlyer support SKAN 4?

Yes: SKAN 4 supported; SKAN Conversion Studio.

What is an MMP scorecard?

An MMP scorecard is a weighted list of requirements used to compare mobile measurement partners. Each vendor is marked yes, partly, no or not published on each requirement from its own published facts, and the weights decide the final score.

What questions should I ask MMP vendors in an RFP?

Ask about the all-in cost at your volume, which plan each feature sits on, raw data exports, SKAN 4 support, deferred deep linking, seats, security certifications and support response times. The MMP RFP template on this site has the full list, free to copy.

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