MMP Scorecard
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Adjust scorecard

Every requirement on the scorecard, marked for Adjust (Berlin, founded 2012) with the detail and source.

Short answer

Adjust is marked yes on 10, partly on 3, no on 2 and not published on 1 of 16 requirements, from its own pages. No published prices beyond the free plan, and the Fraud Prevention Suite is a paid add-on.

How does Adjust mark on each requirement?

Checked 2 Nov 2026.

Yes Partly No Not published

RequirementMarkDetail
Published pricingNoNo prices published (Free to 1.5k a month (first year), then quote) source
Free planPartly1.5k conversions a month, first year only source
Fraud protection includedNoPaid add-on source
SKAN 4 supportYesAll SKAN versions; SKAN 4 from SDK 4.33.0 source
Enterprise compliancePartlyISO 27001:2022 stated; SOC 2 not published source
Self-hosted optionNot publishedNot published
Deferred deep linkingYesDeferred deep linking in the feature list for every plan source
Web-to-app attributionPartlySmart Banners and Smart Scripts, sold as paid Growth Solutions source
CTV attributionYesCTV attribution on Fire TV, Android TV, Apple TV, Roku and others source
Unrestricted data exportsYesYes source
Warehouse deliveryYesHourly raw data uploads to S3, Google Cloud Storage or Azure Blob source
Large partner ecosystemYes"Thousands of partners" (no count published) source
Unlimited seatsYesAs many users as you need; no cap stated source
Agency multi-client accessYesOne login switches accounts via Change account source
India supportYesYes, Mumbai office
Long market track recordYesFounded 2012

What does Adjust cost at common volumes?

Monthly volumeList price a month
10k installsQuote only
50k installsQuote only
100k installsQuote only
500k installsQuote only

From the published rate card (Free to 1.5k a month (first year), then quote), before free allowances or discounts. source

What should you ask Adjust in an RFP?

  • Free plan: What does the free plan include, and does it expire after a period or a number of installs?
  • Enterprise compliance: Share your current SOC 2 Type 2 report and ISO 27001 certificate, with their validity dates.
  • Self-hosted option: Can raw events and personal data stay inside our own cloud account? On which plan, and at what cost?
  • Web-to-app attribution: How do you attribute an install that started on our mobile website (web SDK, smart banner or link)?

Questions for every requirement marked partly or not published. The RFP template has the rest.

Questions

Does Adjust publish its pricing?

No. No prices published (Free to 1.5k a month (first year), then quote). Its free offer: 1.5k conversions a month, first year only.

Does Adjust include deferred deep linking?

Yes: Deferred deep linking in the feature list for every plan.

Can you export raw data from Adjust?

Yes: Yes. Warehouse delivery: Hourly raw data uploads to S3, Google Cloud Storage or Azure Blob.

Does Adjust support SKAN 4?

Yes: All SKAN versions; SKAN 4 from SDK 4.33.0.

What is an MMP scorecard?

An MMP scorecard is a weighted list of requirements used to compare mobile measurement partners. Each vendor is marked yes, partly, no or not published on each requirement from its own published facts, and the weights decide the final score.

What questions should I ask MMP vendors in an RFP?

Ask about the all-in cost at your volume, which plan each feature sits on, raw data exports, SKAN 4 support, deferred deep linking, seats, security certifications and support response times. The MMP RFP template on this site has the full list, free to copy.

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