MMP vendor scorecards
One marked scorecard per vendor, listed alphabetically.
Nine mobile measurement partners, each marked on 16 published-fact requirements plus price at your volume. Each scorecard lists the mark, the detail and the source for every requirement, and the questions to ask that vendor.
Which MMPs are marked here?
Adjust scorecard10 yes, 3 partly, 2 no, 1 not published across 16 requirements.
Airbridge scorecard6 yes, 6 partly, 1 no, 3 not published across 16 requirements.
AppMetrica scorecard3 yes, 5 partly, 1 no, 7 not published across 16 requirements.
AppsFlyer scorecard7 yes, 7 partly, 0 no, 2 not published across 16 requirements.
Branch scorecard6 yes, 4 partly, 2 no, 4 not published across 16 requirements.
Kochava scorecard7 yes, 6 partly, 0 no, 3 not published across 16 requirements.
Linkrunner scorecard13 yes, 1 partly, 2 no, 0 not published across 16 requirements.
Singular scorecard9 yes, 4 partly, 0 no, 3 not published across 16 requirements.
Tenjin scorecard11 yes, 2 partly, 0 no, 3 not published across 16 requirements.
How do they compare at a glance?
✓Yes ½Partly ✗No ?Not published
| Requirement | Adjust | Airbridge | AppMetrica | AppsFlyer | Branch | Kochava | Linkrunner | Singular | Tenjin |
|---|---|---|---|---|---|---|---|---|---|
| Published pricing | ✗No | ✓Yes | ½Partly | ½Partly | ✗No | ✓Yes | ✓Yes | ✓Yes | ✓Yes |
| Free plan | ½Partly | ✗No | ✓Yes | ½Partly | ✗No | ✓Yes | ✓Yes | ✓Yes | ✓Yes |
| Fraud protection included | ✗No | ½Partly | ✗No | ½Partly | ½Partly | ✓Yes | ✓Yes | ✓Yes | ✓Yes |
| SKAN 4 support | ✓Yes | ½Partly | ½Partly | ✓Yes | ✓Yes | ✓Yes | ✓Yes | ✓Yes | ½Partly |
| Enterprise compliance | ½Partly | ✓Yes | ½Partly | ✓Yes | ✓Yes | ½Partly | ✓Yes | ✓Yes | ✓Yes |
| Self-hosted option | ?Not published | ?Not published | ?Not published | ?Not published | ?Not published | ?Not published | ✓Yes | ?Not published | ?Not published |
| Deferred deep linking | ✓Yes | ✓Yes | ?Not published | ½Partly | ✓Yes | ½Partly | ✓Yes | ½Partly | ✓Yes |
| Web-to-app attribution | ½Partly | ✓Yes | ½Partly | ½Partly | ✓Yes | ½Partly | ✓Yes | ✓Yes | ✓Yes |
| CTV attribution | ✓Yes | ✓Yes | ✓Yes | ✓Yes | ½Partly | ✓Yes | ✓Yes | ✓Yes | ?Not published |
| Unrestricted data exports | ✓Yes | ½Partly | ✓Yes | ½Partly | ?Not published | ½Partly | ✓Yes | ½Partly | ✓Yes |
| Warehouse delivery | ✓Yes | ½Partly | ½Partly | ½Partly | ½Partly | ½Partly | ½Partly | ½Partly | ✓Yes |
| Large partner ecosystem | ✓Yes | ½Partly | ?Not published | ✓Yes | ?Not published | ✓Yes | ✗No | ✓Yes | ✓Yes |
| Unlimited seats | ✓Yes | ?Not published | ?Not published | ?Not published | ?Not published | ?Not published | ✓Yes | ?Not published | ✓Yes |
| Agency multi-client access | ✓Yes | ½Partly | ?Not published | ✓Yes | ½Partly | ½Partly | ✓Yes | ½Partly | ½Partly |
| India support | ✓Yes | ?Not published | ?Not published | ✓Yes | ✓Yes | ?Not published | ✓Yes | ?Not published | ?Not published |
| Long market track record | ✓Yes | ✓Yes | ?Not published | ✓Yes | ✓Yes | ✓Yes | ✗No | ✓Yes | ✓Yes |
Questions
Which vendors are on the scorecard?
Nine: Adjust, Airbridge, AppMetrica, AppsFlyer, Branch, Kochava, Linkrunner, Singular and Tenjin, listed alphabetically everywhere on the site.
What is an MMP scorecard?
An MMP scorecard is a weighted list of requirements used to compare mobile measurement partners. Each vendor is marked yes, partly, no or not published on each requirement from its own published facts, and the weights decide the final score.
What questions should I ask MMP vendors in an RFP?
Ask about the all-in cost at your volume, which plan each feature sits on, raw data exports, SKAN 4 support, deferred deep linking, seats, security certifications and support response times. The MMP RFP template on this site has the full list, free to copy.
What does Not published mean on this site?
It means the vendor's own pricing page, docs or trust centre did not state the fact when it was checked. It is not a no: the scorecard shows it as a question mark and adds it to your RFP questions.
How often are the facts checked?
Every fact was read from the vendor's own pages, with the latest check on 2 Nov 2026. Vendors change plans and prices, so each mark links to its source and corrections are welcome.