MMP Scorecard
Scorecard / Vendors / Singular

Singular scorecard

Every requirement on the scorecard, marked for Singular (San Francisco, founded 2014) with the detail and source.

Short answer

Singular is marked yes on 9, partly on 4, no on 0 and not published on 3 of 16 requirements, from its own pages. At $0.05 per conversion, list price is five times Linkrunner's top rate.

How does Singular mark on each requirement?

Checked 2 Nov 2026.

Yes Partly No Not published

RequirementMarkDetail
Published pricingYes$0.05 per conversion (Growth) source
Free planYes15k paid conversions source
Fraud protection includedYesYes source
SKAN 4 supportYesSKAN attribution listed on the Free plan source
Enterprise complianceYesSOC 2 and ISO 27001 stated (SOC 2 type not stated) source
Self-hosted optionNot publishedNot published ("private cloud deployments" listed, not defined) source
Deferred deep linkingPartlyDeep linking on every plan; deferred not spelled out on the pricing page source
Web-to-app attributionYesWeb SDK, smart banners and web-to-app links source
CTV attributionYesCTV attribution, enabled per integration source
Unrestricted data exportsPartlyPartly (ETL is paid) source
Warehouse deliveryPartlyBigQuery, Snowflake, Redshift, S3 and more; no-code ETL is a paid add-on source
Large partner ecosystemYes"1,200+" cost and data sources source
Unlimited seatsNot publishedNot published
Agency multi-client accessPartlyAccount Select between advertisers; selected agencies only source
India supportNot publishedNot confirmed
Long market track recordYesFounded 2014

What does Singular cost at common volumes?

Monthly volumeList price a month
10k installs$500
50k installs$2,500
100k installs$5,000
500k installs$25k

From the published rate card ($0.05 per conversion (Growth)), before free allowances or discounts. source

What should you ask Singular in an RFP?

  • Self-hosted option: Can raw events and personal data stay inside our own cloud account? On which plan, and at what cost?
  • Deferred deep linking: Are deferred deep links included on the plan you are quoting, or sold as a separate deep-linking product?
  • Unrestricted data exports: Can we export raw, user-level install and event data by CSV, API and webhook on the plan you are quoting?
  • Warehouse delivery: Which warehouses and cloud storage destinations do you deliver to, and how often?
  • Unlimited seats: How many dashboard users does the plan include, and what does each extra seat cost?
  • Agency multi-client access: How does an agency get access to our account, and what can we restrict (cost, revenue, exports)?
  • India support: Where is the team that will support us based, and in which hours and channels do they respond?

Questions for every requirement marked partly or not published. The RFP template has the rest.

Questions

Does Singular publish its pricing?

Yes. $0.05 per conversion (Growth). Its free offer: 15k paid conversions.

Does Singular include deferred deep linking?

Partly: Deep linking on every plan; deferred not spelled out on the pricing page.

Can you export raw data from Singular?

Partly: Partly (ETL is paid). Warehouse delivery: BigQuery, Snowflake, Redshift, S3 and more; no-code ETL is a paid add-on.

Does Singular support SKAN 4?

Yes: SKAN attribution listed on the Free plan.

What is an MMP scorecard?

An MMP scorecard is a weighted list of requirements used to compare mobile measurement partners. Each vendor is marked yes, partly, no or not published on each requirement from its own published facts, and the weights decide the final score.

What questions should I ask MMP vendors in an RFP?

Ask about the all-in cost at your volume, which plan each feature sits on, raw data exports, SKAN 4 support, deferred deep linking, seats, security certifications and support response times. The MMP RFP template on this site has the full list, free to copy.

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