MMP Scorecard
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AppMetrica scorecard

Every requirement on the scorecard, marked for AppMetrica (Moscow, founded Not stated) with the detail and source.

Short answer

AppMetrica is marked yes on 3, partly on 5, no on 1 and not published on 7 of 16 requirements, from its own pages. Not listed as a Google App Attribution Partner, and fraud detection is a paid add-on.

How does AppMetrica mark on each requirement?

Checked 2 Nov 2026.

Yes Partly No Not published

RequirementMarkDetail
Published pricingPartlyInstalls free; billed on custom events source
Free planYesUnlimited installs, 100M events a month source
Fraud protection includedNoPaid add-on source
SKAN 4 supportPartlySKAdNetwork tracking documented; SKAN 4 not stated source
Enterprise compliancePartlyISO 27001 stated; SOC 2 not published source
Self-hosted optionNot publishedNot published
Deferred deep linkingNot publishedDeep-link opens tracked; deferred deep linking not confirmed source
Web-to-app attributionPartlyWeb+App format works with Yandex Direct only source
CTV attributionYesCTV, desktop and console attribution source
Unrestricted data exportsYesYes (Logs API) source
Warehouse deliveryPartlyLogs API; cloud export to Yandex ClickHouse may be closed to new users source
Large partner ecosystemNot publishedNo partner count published source
Unlimited seatsNot publishedNot published
Agency multi-client accessNot publishedNot published
India supportNot publishedNot found
Long market track recordNot publishedFounding year not published

What does AppMetrica cost at common volumes?

Monthly volumeList price a month
10k installsQuote only
50k installsQuote only
100k installsQuote only
500k installsQuote only

From the published rate card (Installs free; billed on custom events), before free allowances or discounts. source

What should you ask AppMetrica in an RFP?

  • Published pricing: Send your full rate card for our expected monthly volume, including every tier above it.
  • SKAN 4 support: Do you support SKAN 4 (three postbacks, coarse values, lockWindow) and AdAttributionKit today?
  • Enterprise compliance: Share your current SOC 2 Type 2 report and ISO 27001 certificate, with their validity dates.
  • Self-hosted option: Can raw events and personal data stay inside our own cloud account? On which plan, and at what cost?
  • Deferred deep linking: Are deferred deep links included on the plan you are quoting, or sold as a separate deep-linking product?
  • Web-to-app attribution: How do you attribute an install that started on our mobile website (web SDK, smart banner or link)?
  • Warehouse delivery: Which warehouses and cloud storage destinations do you deliver to, and how often?
  • Large partner ecosystem: Send your list of integrated ad networks and confirm cost, click and postback support for each network we use.
  • Unlimited seats: How many dashboard users does the plan include, and what does each extra seat cost?
  • Agency multi-client access: How does an agency get access to our account, and what can we restrict (cost, revenue, exports)?
  • India support: Where is the team that will support us based, and in which hours and channels do they respond?
  • Long market track record: How many years have you operated, and how many apps of our size and category use you today?

Questions for every requirement marked partly or not published. The RFP template has the rest.

Questions

Does AppMetrica publish its pricing?

Partly. Installs free; billed on custom events. Its free offer: Unlimited installs, 100M events a month.

Does AppMetrica include deferred deep linking?

Not published: Deep-link opens tracked; deferred deep linking not confirmed.

Can you export raw data from AppMetrica?

Yes: Yes (Logs API). Warehouse delivery: Logs API; cloud export to Yandex ClickHouse may be closed to new users.

Does AppMetrica support SKAN 4?

Partly: SKAdNetwork tracking documented; SKAN 4 not stated.

What is an MMP scorecard?

An MMP scorecard is a weighted list of requirements used to compare mobile measurement partners. Each vendor is marked yes, partly, no or not published on each requirement from its own published facts, and the weights decide the final score.

What questions should I ask MMP vendors in an RFP?

Ask about the all-in cost at your volume, which plan each feature sits on, raw data exports, SKAN 4 support, deferred deep linking, seats, security certifications and support response times. The MMP RFP template on this site has the full list, free to copy.

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