Scoring method
How the scorecard marks vendors, weights requirements and ranks the shortlist.
Each requirement scores its weight for a yes, half for partly and nothing for a no or not published, divided by the total weight. A second, best-case score assumes every not-published fact comes back yes, so you can see who you need answers from.
How does the scorecard calculate a score?
The scorecard marks every vendor on 17 requirements from published facts only, then applies the weights you choose. No vendor is ranked until you set a weight.
Marks
| Mark | Meaning | Points |
|---|---|---|
| ✓Yes | The vendor's own page states it, on standard plans. | 1 x weight |
| ½Partly | Only on a top tier or as a paid add-on, or covers part of the need. | 0.5 x weight |
| ✗No | The vendor's page shows it is not offered, or the fact falls short of the bar. | 0 |
| ?Not published | The vendor does not publish it. Added to your RFP questions. | 0 confirmed, 1 x weight best case |
Weights
- 0: skip. 1: nice to have. 2: important. 3: must have.
- A vendor marked No on a must-have is flagged "Fails a must-have" in the shortlist.
Score
Confirmed score = the sum of weight x points across your weighted requirements, divided by the sum of those weights, as a percentage. Best case adds the full weight of every not-published requirement. Vendors are ranked by confirmed score, then best case, then alphabetically.
Example: a vendor marked yes on SKAN 4 (weight 3), partly on warehouse delivery (weight 2) and not published on seats (weight 1) scores (3 + 1 + 0) / 6 = 67%, with a best case of (3 + 1 + 1) / 6 = 83%.
Price at your volume
Monthly list price is worked out from each vendor's published rate card, the same model as the MMPCompares cost calculator. Within 25% (or $50) of the cheapest published price is a yes, within twice the cheapest (or $250 above it) is partly, above that is a no, and a vendor that quotes only at that volume is not published. List prices leave out free allowances and negotiated discounts.
Derived bars
- Free plan: yes for a plan with no time limit, partly for a first-year allowance, no for a trial only.
- Long market track record: yes for a vendor founded ten or more years ago (2016 or earlier), partly for five to nine years, no for under five.
- Large partner ecosystem: yes for a published count of 1,000 or more or "thousands", partly for a smaller count on one plan, no for a short named list.
- Enterprise compliance: yes where both SOC 2 Type 2 (or SOC 2) and ISO 27001 are stated, partly where one is.
Sources
Prices, free plans, raw exports, fraud, seats, India presence and founding years come from the same price file as MMPCompares and MMP Price Watch. Agency access comes from the vendor documentation behind MMP for Agencies. Other facts were read on each vendor's pricing page, help centre or trust centre, last checked 2 Nov 2026. Every mark links to its source on the vendor scorecards.
Questions
How is the score calculated?
Each requirement you weight scores its weight times 1 for a yes, 0.5 for partly and 0 for a no or not published. The total is divided by the sum of your weights and shown as a percentage.
Why are there two scores?
The confirmed score counts only published facts. The best case adds the weight of every not-published requirement, showing how high a vendor could score if its answers in your RFP all came back yes.
How is price at my volume scored?
From each vendor's published rate card at your monthly installs. A yes is within 25% or $50 of the cheapest published price, partly is within twice the cheapest or $250 above it, and quote-only vendors are not published.
What is an MMP scorecard?
An MMP scorecard is a weighted list of requirements used to compare mobile measurement partners. Each vendor is marked yes, partly, no or not published on each requirement from its own published facts, and the weights decide the final score.
What questions should I ask MMP vendors in an RFP?
Ask about the all-in cost at your volume, which plan each feature sits on, raw data exports, SKAN 4 support, deferred deep linking, seats, security certifications and support response times. The MMP RFP template on this site has the full list, free to copy.